Updated:2025-09-21 07:43 Views:84
The Scottish Premiership has unveiled its expanded international broadcasting strategy for the upcoming season, with plans to increase its global reach and appeal to fans in new markets.
As part of this strategy, the league has announced a partnership with the BBC, which will provide live coverage of all 18 games during the season. This means that fans in the UK can watch every match on TV, with highlights also available online.
In addition to this, the Scottish Premiership has also signed up to be broadcasted on various international streaming platforms, including Amazon Prime Video and DAZN. Fans in these regions will be able to access live matches and highlights from their own homes.
The expansion of the league's international broadcasting strategy is part of a wider effort to grow its fan base and increase its profile on the global stage. The Scottish Premier League has already established itself as one of the most popular leagues in Europe, but there is still room for growth.
By increasing its international presence, the Scottish Premiership hopes to attract new fans who may not have previously been aware of the league or its teams. This could lead to increased revenue streams and a more sustainable future for the league.
Overall, the Scottish Premiership's expanded international broadcasting strategy is a positive step towards growing the league's popularity and reaching new audiences around the world.