Updated:2025-10-15 14:06 Views:99
Scottish Premiership, the premier rugby union league in Scotland, has announced a new sponsorship deal that is set to see it increase its prize money by over £2 million per season. The agreement, which was announced today at the official launch event, marks a significant milestone in the league's history and will undoubtedly be a huge boost for Scottish Rugby.
The new deal involves a partnership between Scottish Rugby and one of the world's leading sports marketing companies, IMG Sports & Entertainment. Under the terms of the deal, IMG will provide sponsorship support to Scottish Rugby on all aspects of the game, including player recruitment, training facilities, merchandise, and more. This includes access to exclusive events and opportunities to promote the brand globally.
The new sponsorship deal represents a significant investment in the future of the sport in Scotland, as well as a way for the team to continue to grow and develop their brand. It will also allow Scottish Rugby to take advantage of some of the biggest prize money in rugby, with the potential to earn up to £50 million per season in prize money over the next five years.
Scottish Rugby is already well-established as a top-flight club, with a strong fan base and a dedicated following. With this new sponsorship deal, they have a clear path forward towards becoming even more successful. As the Premier League enters the fray, Scotty Rugby can expect to compete with the best teams in the world for a share of the lucrative prize money.
Overall, the new sponsorship deal is a testament to the hard work and dedication of Scottish Rugby, and the impact it will have on the sport in Scotland. With the potential for significant growth and success, we can't wait to see what the future holds for Scottish Rugby under the new sponsorship deal.